SOCIAL MEDIA SERIES
GOALS
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To communicate the firm's commitment to using and innovating sustainable practices in their everyday design work
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To showcase the firm's Sustainability Committee and highlight its most prominent members from differing specialities
ACHIEVEMENTS
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I designed a cohesive image series that included an introduction post and a template for individual team member posts
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I utilized HMFH's brand standards and created custom icons to visually separate each of the sustainability specialties
OUTCOMES
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By making a series of images to post throughout the COP26 conference, HMFH was able to consistently maintain the attention of and expand their audience during the two week timeframe
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Including quotes from the Sustainability Committee leaders provided important insight into the firm's priorities and confirmed their prominent position in the building sustainability field
PROJECT INFO
Digital Design
Social Media
CONTEXT
In honor of the 26th UN Climate Change Conference of the Parties (COP26), HMFH highlighted the firm's sustainability thought leaders on Instagram