GOALS

• To communicate the firm's commitment to using and innovating sustainable practices in their everyday design work

• To showcase the firm's Sustainability Committee and highlight its most prominent members from differing specialities

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ACHIEVEMENTS

• I designed a cohesive image series that included an introduction post and a template for individual team member posts

• I utilized HMFH's brand standards and created custom icons to visually separate each of the sustainability specialties

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OUTCOMES

• By making a series of images to post throughout the COP26 conference, HMFH was able to consistently maintain the attention of and expand their audience during the two week timeframe

• Including quotes from the Sustainability Committee leaders provided important insight into the firm's priorities and confirmed their prominent position in the building sustainability field