GOALS

• To provide art direction for all visual aspects of the pursuit

• To design custom layout templates in Adobe InDesign and ensure compliance with company brand standards

• To work directly with key decision-makers, the proposal manager and editor to produce a winning proposal

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ACHIEVEMENTS

• I creatively answered a critical solicitation requirement by depicting each key personnel’s daily multimodal commute within the specific project corridor map

• I directed junior staff in illustrating professional caricatures for key staff

• I created an unconventional organizational chart and thoughtful infographics to support the “level of creativity” scoring criteria

• I performed the quality control and electronic finalization of the document

 

OUTCOMES

• The HDR team was selected for this $250,000 contract

• I produced brand-compliant Adobe InDesign templates that can be used for future pursuits, saving time and effort during constrained production schedules